Tradefull Executive Team

Eric Kasper

Founder and CEO

Eric is the CEO, company founder and brains behind Tradefull. He is a serial entrepreneur and an expert in e-commerce and technology. He is passionate about sharing his e-commerce knowledge and making it simple for partners to reach their goals.

Joe Whang

Executive Chairman

Joe Whang is Tradefull’s Executive Chairman. Joe is a serial entrepreneur – having completed seven technology/e-commerce liquidity events -- including one IPO. Joe has a Bachelor’s Degree from Wharton School at the University of Pennsylvania.

Rod Neuenschwander

Chief Revenue Officer

Bio coming soon.....

John Ruhlin


John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the co-founder of multiple companies and his book Giftology has been featured globally in Fox News, Forbes, Fast Company, Inc, and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He resides just outside St Louis with his wife Lindsay and their 4 daughters.

Brian Thompson

Chief Operation Officer

Bio coming soon....

Matthew Camilletti

Director of Partner Services

Matthew leads the Partner Services team that provides world class support to partners on requests big and small. Partner Services keeps it simple and easy to do business with Tradefull.

Chanin Tyler

Director of Accounting

As the Director of Accounting, Chanin focuses on building scalable financial tracking that ensures growth for the Tradefull organization and our partners.

Taylor Schindler

Director of Implementations and Training

Taylor’s commitment to driving standardization and innovation, as well as creating a people-first culture, makes her a force to be reckoned with. Taylor’s focus is on developing efficient processes that meet partner needs and promote optimization and scalability.

Travis Williams

Business Intelligence

Travis is a data geek who loves discovering the meaning behind the numbers. He helps Tradefull and its partners make data-driven decisions with actionable reporting and advanced analytics.

Amberly Buchholz

Director of Client Management (Brands and Distributors)

As a long tenured member of the AreaTrend and Tradefull leadership team, Amberly creates strategies that maximize revenue and improve experiences for our business partners. She is keen on creating organization and simplification to get you from point A to B quickly.

Chadd Kasper

Relationship Manager

Chadd Kasper is a Relationship Manager who partners with CEO’s, executives, and solopreneurs to drive revenue and awareness to their brands. Chadd is a serial entrepreneur and sits on multiple local non-profit boards. He has a passion for helping other people. Chadd has spent over a decade introducing new brands and products to e-Commerce marketplaces.

Jordan Sweress

Director of Partner Acquisition

As the Director of Partner Acquisition, Jordan is responsible for identifying, analyzing and presenting to new and potential Tradefull clients. Having worked at the organization since 2015, she is well-versed in Tradefull’s structure and methodology which allows her to effectively onboard strategic clients. Prior to Tradefull, Jordan worked for Tradefull’s sister company, Areatrend, in their retail division.

Zac Ramey

Director of Marketplace

Zac has been working with the largest e-commerce companies in the world for ten years and uses his expansive experience to set brands up for success.A true jack of all trades, Zac has managed data entry, customer service, marketing, fraud prevention and business development teams for AreaTrend and Tradefull. His e-commerce prowess is only matched by his athletic accomplishments, which he exhibited by winning 3rd place in a city-wide free throw competition in the 5th grade.

Brent Bumbaugh

Director of Business Development

Brent is a highly driven, accomplished sales leader with a documented history of success in business development, account management, and technology solutions for Fortune 500 clients in nationwide markets. By creating tailored packages, he will ensure you have everything you need for success.

Michelle Morad

Director of Product Content, AKA The Captain

Michelle is a tenured creative who is passionate about creating engaging content that will help you meet your sales goals. With her in the captain's seat, you will get what you need and she will make sure you are having fun too.

Tiffany Frame

Director of Human Resources

Tiffany is a HR and payroll professional who is passionate about making the workplace better for all. She has over 10 years’ experience implementing, managing, and administering HR policies, procedures, payroll and benefits.

Andrew Beal

Director of Engineering

Andrew Beal is an innovator who enjoys expanding the limits of what Tradefull can do. At the head of a crack team of engineers, he ensures that the organization moves fast and makes the impossible possible.

Ryan Foster

Director of Operations

Ryan is Innovative, inspirational, and performance-driven with over 10 years of achievements in e-commerce, distribution, logistics, manufacturing, and technology. Skilled at leading cross-functional teams to accomplish advantageous results.


Chief Security Officer

Caesar provides the highest level of security to the Tradefull offices. He has never met a crumb that his toothless mouth couldn't handle.